Ecommerce Keynote Speaker
David Caruso is an ecommerce keynote speaker who runs an online retail business right now. His group, BuyFactory.direct, sells 60+ brands into 32 countries from its own warehouse. His talks cover what's working in online retail this year, from a founder with his own stock on the shelves.
An ecommerce speaker who ships his own orders
David founded BuyFactory.direct in 2019, at 49, after a first career building and exiting a multi-million dollar hire business. Today the group runs 700+ websites, holds 400+ products in its own warehouse and ships with DHL to 32+ countries.
Most sales come from people searching Google with their wallet out, plus email. So his examples come from live stores he runs.
One of his lines has already been picked up by the trade press: "Blogs bring browsers. Buying guides bring buyers."
What an online retail audience takes home
Build pages for buyers, not browsers
Every product page on David's stores carries a buying guide and a set of FAQs, written for the person ready to buy.
Test fast and cut fast
New products go live every month, and the ones that don't sell are dropped quickly.
Own your customers
Platforms suspend, throttle and change the rules. Your email list, your website and your reviews are the assets nobody can switch off.
Market to the AI agent as well as the person
Shoppers are starting to send AI agents to compare and buy. Agents read facts, so product data, prices and policies need to be published where they can find them.
Pick boring markets
Bird spikes and curtain tracks don't get much attention. That's exactly why the margins can be good.
Ecommerce conference speaker topics
Boring Businesses, Beautiful Margins
Bird spikes, curtain tracks, latex pillows. The case for choosing unglamorous markets, charging properly, and letting everyone else fight over the trendy scraps.
Enquire about this talkStop Renting Your Customers
A wake-up call about platform risk, drawn from being suspended, throttled and burned by the big platforms, with a practical plan for owning your email list, website and reviews.
Enquire about this talkPreparing Your Business for the Agentic Web
Customers are starting to send AI agents to research, compare and buy on their behalf. If an agent cannot read your business, it cannot recommend it, and it cannot buy from it. David walks through what an agent-ready business looks like, machine-readable pages, published prices, structured answers, a way for an agent to enquire or order without a browser, and shows what he has done on his own sites so the audience can copy it that week.
Enquire about this talkThe One-Person Empire
How one owner runs dozens of online stores without a big team: systems, checklists, and knowing exactly what to automate and what to keep hands-on.
Enquire about this talkA retail keynote speaker for bricks and clicks
Not every retail audience is online-only. David's first business was a physical trade and hire operation with branches. So his examples work for retailers adding online sales to a shopfront, as well as pure online brands.
Ecommerce keynote speaker fees
Most of David's keynotes fall between $3,500 and $5,000 AUD, quoted per event. A workshop, several sessions or long-haul travel is quoted separately. Send your event details and you'll get availability and a proposal within 24 hours.
What people say
David has an enormous amount of knowledge and skill about online marketing and SEO and is a fantastic presenter who make everything so simple.
Their post-workshop feedback forms rated his presentation at the very top end of the scale. I would not hesitate to work with David again.
David was absolutely wonderful, a very insightful and engaging professional speaker. Exactly what we needed.
Ecommerce keynote speaker FAQs
Selling online in the real world. Getting found on Google, product pages that turn browsers into buyers, email that brings customers back, platform risk, and how AI is changing the way people shop.
Yes. He founded BuyFactory.direct in 2019. It runs 60+ brands and 700+ websites, and ships from its own warehouse to 32+ countries.
No. It's about what makes people buy online, which works on any platform. David's own stores are moving to lightweight websites built in-house.
Yes. David's first business had physical branches and trade customers, so he covers adding online sales to a shopfront as well as pure online brands.
Yes. AI now helps run much of David's group. His keynote "Preparing Your Business for the Agentic Web" covers what AI shopping agents need from a store.
David's keynotes are generally $3,500 to $5,000 AUD, quoted per event.
Yes. He speaks across Australia, New Zealand and South East Asia, and presents online anywhere.
Use the enquiry form on the speaking page with your event date, location and audience.
Make your next event the one they keep talking about
Tell us about your event and we’ll come back within 24 hours with availability and a customised proposal.