Business & Marketing Consulting

Stop guessing. Start growing with a plan that works.

David works one-on-one with SME business owners to cut through the noise, fix what's broken, and build marketing and business strategies that actually drive revenue. No fluff. No jargon. Just straight talk and a clear path forward.

David Caruso, Australian marketing and business consultant
David Caruso consulting with business owners
Who this is for

Built for business owners who are done wasting time and money

SME business owners

You've built something real but know your marketing could be working harder. You need someone who's been where you are and knows what actually moves the needle.

Businesses ready to scale

You've got product-market fit and customers are coming in, but growth has stalled. You need a strategy to break through to the next level.

Owners curious about AI

You keep hearing about AI but don't know where to start or what's actually useful versus hype. David cuts through the noise and shows you what's worth your time right now.

Overwhelmed by marketing options

SEO, ads, social, email, content, funnels, it feels like a never-ending list. David helps you focus on the 20% that delivers 80% of the results.

Consulting services

Practical advice from someone who's actually done it

David's consulting is built on 36+ years of real-world business experience, not textbook theory. Every engagement is tailored to where your business is right now and where you want it to go.

Marketing Strategy & Audit

A complete review of your current marketing with a clear, prioritised roadmap for what to fix, what to double down on, and what to stop wasting money on.

  • Full marketing channel audit
  • Competitor landscape review
  • Prioritised 90-day action plan
  • Budget reallocation guidance

AI for Your Business

A practical, no-hype walkthrough of how AI tools can save you time, reduce costs, and improve your marketing. Tailored to your business, not generic advice.

  • AI readiness assessment
  • Tool recommendations for your workflow
  • Content & marketing automation with AI
  • Hands-on setup and training

Business Growth Advisory

Big-picture strategic advice on scaling, positioning, operations, and building a business that works without you being involved in every detail.

  • Growth strategy and planning
  • Revenue model review
  • Operational efficiency assessment
  • Scaling and systems advice

Digital & Ecommerce Consulting

From your website to your sales funnel, David reviews your entire digital presence and shows you where the money is being left on the table.

  • Website and conversion audit
  • SEO and paid advertising review
  • Ecommerce platform guidance
  • Funnel strategy and optimisation

Email & Automation Strategy

Most businesses are sitting on an email list they're not using properly. David helps you turn it into your most profitable marketing channel.

  • Email marketing audit
  • Automation sequence design
  • List segmentation strategy
  • ESP platform recommendations

Brand Positioning & Messaging

If your customers can't explain what you do and why it matters in one sentence, your positioning needs work. David helps you nail the message.

  • Brand positioning workshop
  • Value proposition development
  • Messaging framework
  • Competitive differentiation strategy
How it works

Simple process. Serious results.

No long-winded proposals or months of waiting. David's consulting process is designed to get you answers and action fast.

1

Discovery

David digs into your business, website, marketing channels, and competitors before you even get on a call. He comes prepared with insights, not questions.

2

Deep Dive

A focused review of your business, marketing, digital presence, and operations to identify the biggest opportunities and blockers.

3

Strategy Session

A focused one-on-one session where David walks you through his findings, recommendations, and a clear action plan you can implement immediately.

4

Ongoing Support

Optional follow-up calls and check-ins to keep you on track and adjust the strategy as you execute and grow.

AI for business

AI isn't coming. It's here. The question is whether you're using it.

Most SME owners know AI is important but don't know where to start. David helps you skip the hype cycle and go straight to what's actually useful for your business right now.

Content creation at scale

Use AI to produce blog posts, social content, email sequences, and ad copy in a fraction of the time, without sounding like a robot.

Smarter customer insights

Use AI tools to analyse customer data, reviews, and behaviour patterns to make better marketing decisions faster.

Automate the boring stuff

Identify the repetitive tasks eating your time and set up AI-powered automations that free you up to focus on growth.

Compete with the big players

AI is the great equaliser. David shows you how small businesses can now do what only large companies with big budgets could do five years ago.

David Caruso advising on AI for business
Engagement options

Choose what works for you

Whether you need a one-off strategy session or ongoing advisory support, David offers flexible consulting options to suit your business and budget.

Power Hour

A single, focused 60-minute session to tackle your biggest marketing or business challenge head-on.

  • 60-minute one-on-one video call
  • Pre-session questionnaire
  • Recorded session for your reference
  • Follow-up action summary via email
How Much Is a Power Hour

Ongoing Advisory

A retainer-style engagement for business owners who want David in their corner on a monthly basis.

  • 2 × monthly strategy calls
  • Unlimited email/voice support
  • Quarterly business and marketing review
  • Priority access for urgent questions
  • AI implementation guidance
How Much Is Ongoing Advisory
Why David

Advice from someone who's done it, not just studied it

36+
Years in business
2
Multi-million-dollar businesses built
60+
Brands under BuyFactory.direct
32+
Countries served
Client results

What clients say

David's advisory has taken Best Clean to another level. Having someone experienced to bounce decisions off every step of the way has made all the difference — we're more profitable, more organised, and growing faster than ever.

Proud Dad Moment

Having Dad as an advisor for Music Lessons Academy has been such a gift. He brings decades of business experience to the table, but more than that, he genuinely believes in what I'm building. From sorting out our systems to helping me price properly and plan for growth, Dad's guidance has helped me turn my passion into a real, thriving business. I always know I can pick up the phone and he'll help me work through whatever I'm facing.

Kayla Caruso Music Lessons Academy

David helped me build what I can only describe as a command centre for Intruder Spikes. Using AI, we've pulled everything — sales, operations, customer data — into one place so I can see exactly what's happening across the business at a glance. Decisions that used to take days of digging now take minutes. David's ongoing advisory has completely changed how I run things; I'm working smarter, not harder, and the business is sharper for it.

Steve Hand Intruder Spikes
Questions

Consulting with David: questions answered

Three packages. A single Power Hour, a Strategy Sprint for a full marketing overhaul, and Ongoing Advisory as a monthly retainer.

$490 AUD. You get a 60-minute one-on-one video session, a questionnaire before it, a recording of the call and a written action summary.

A full marketing and digital audit, two 60-minute strategy sessions, a custom 90-day action plan and an AI opportunity assessment. You also get 30 days of email support afterwards. It's $1,290 AUD.

It's $1,000 AUD a month. You get two strategy calls a month and unlimited email and voice support. There's also a quarterly review, priority access when something is urgent, and ongoing help putting AI to work.

One big question you want answered: Power Hour. A full plan for the next 90 days: Strategy Sprint. Someone in your corner every month: Ongoing Advisory.

Small business owners whose marketing should be working harder, or whose growth has stalled. Also owners who want to know what AI is actually useful for, and owners swamped by too many marketing options.

No. Most of the work is about spending what you already have on the right market and channel, and plugging the holes in your sales funnel.

Online at the checkout page. Payment goes through Stripe and your card details are never stored on this site.

They run by video call, so it doesn't matter where your business is.

Yes, with the Power Hour. The recording is yours to keep, along with a written action summary.

You fill in a short questionnaire about your business, so the session starts on your real problem instead of an hour of background.

Usually the same business day.

Yes. The Strategy Sprint includes an AI opportunity assessment, and Ongoing Advisory includes ongoing help putting it in place.

Every channel you use now, a look at your competitors, a prioritised 90-day action plan, and advice on where to move your budget.

Yes. All prices are in AUD.

A 90-day action plan built for your business, based on an audit of what's working. Then a month of email support while you put it in place.

Yes. He works with owners across Australia and South East Asia, and anywhere else by video.

You're working with someone who runs businesses right now and tests ideas with his own money. He isn't selling you a monthly service to manage.

Yes. Use the enquiry form on this page and you'll get a reply, usually the same business day.

Simon Royle said David explained everything in plain English and gave plenty of tips. Kristian Zuza said David took the stress away so his team could focus on the organisation.

David Caruso, small business AI and marketing speaker and consultant Get started

Let's talk about your business

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