The one you'll actually use every week. This article makes the case for Constant Contact, mainly for its templates and ease of use.

Its ready-made templates and drag-and-drop editor let an owner with no technical skills send a decent-looking email in minutes.

It's an older article, and email tools change often. Check current features and pricing on each provider's website before you choose.

Easy templates, simple list management, automation for welcome and win-back emails, and clear reports on opens, clicks and sales.

No. Most email programs give you templates where you swap in your logo, colours and images.

A way to build an email by dragging blocks like text, images and buttons into place, with no coding.

Most programs, Constant Contact included, have a library for storing the images and files you use in your emails.

Because you own the list. Social platforms can change the rules overnight. Your email list stays yours.

David's rule is 10%. Spend 90% finding new customers and 10% getting existing ones to buy more, buy more often, or come back.

A welcome email for new subscribers, a thank you after a purchase, and a win-back email for customers who've gone quiet. If you sell online, add an abandoned cart reminder too.

An email to a customer who hasn't bought in a while, giving them a reason to come back. David runs these automatically across his brands.

Often enough that people remember you, but only when you have something worth saying. Regular and useful beats frequent and empty.

No. Bought lists hurt your deliverability and break the rules in many countries. Build your own.

Offer something useful in exchange for an email address, like a guide, a checklist or a discount, and ask at every point of contact.

Software it built in-house. His group replaced its paid email marketing subscription as part of cutting software costs.

For most small businesses, no. A standard email program is cheaper and easier. Building your own only pays off at scale.

Track sales from each email, not just opens. If an email doesn't lead to revenue or replies, change it.

Emails that send themselves when something happens, like a new sign-up or a first purchase. Set them up once and they keep working.

Yes. It's part of his talks on owning your customers instead of renting them from the big platforms. See the speaking page.

Yes. A Power Hour or a Strategy Sprint can cover your email setup. See the consulting page.