Cheese Pizza the Book

Cheese Pizza the book is a simple yet captivating story with some worldly lessons, advice and inspiration.

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David Caruso

Cheese Pizza the book is a simple yet captivating story with some worldly lessons, advice and inspiration.

It is a MUST READ if you own or intend to own a business of any size.

Many business owners often find themselves flat, unmotivated, seeking answers or wondering what and why about life and business.

The story of Cheese Pizza identifies with those business owners and through the narrative supports them to be, ‘on top of their game’.

“……I read my copy over coffee – that’s the benefit of Power Reading – and it one of the best business books I have read in years.”? Wayne Mansfield – The Maverick Spirit
Cheese Pizza is based around, John, a fictional character who has lost his way in the shape of his business and his personal relationships. “If one does not know to which port they are sailing no wind is favourable.”
“….it turned out to be one of the best books I’ve ever read – and timely for me personally.” Phil Evans – People Stuff
On the brink of despair he comes across an unlikely source of inspiration, a local pizza shop owner and through a number of impromptu conversations, rediscovers a new lease of life in business as well as his personal relationships.

The solutions are inspiring simple yet are the most often overlooked in times of crisis.

If you are serious about your business – Cheese Pizza the Book is a must read

Only $24.95 + $9.95 Postage & Handling (delivered anywhere in the world)

“I have just started to read your book. I am only half of the way through it, but I found it hard to put down……….. I would put it up there with the ‘E myth’ and ‘Who Moved my Cheese’…….I have been in business for 20 years and as I was reading the tale of John the landscaper, I thought you were writing about my business!” Paul Bell – Able Hire

“I finished it this morning. I must say I had been picking it up every few days to read on the train trip to work and today at page 112, I couldn’t put it down. Loved the pizza/car comparison and thought if the pizza man was a real person what a terrific mentor he would make for one of our programs.?Thanks heaps enjoyed the journey.” Debra Lynch – Executive Office NSW Department of State & Regional Development

“… sat down during the week to read Cheese Pizza. I related so much to John’s emotions, situation and reactions. I was so inspired and gripped that I started at 7:45pm and kept reading until early the next morning (sometime after 3am I think). David, this was fantastic and so applicable. It was easy to read, and very easy to take lessons from” Andre Coquillon – CE Inventory Solutions

Questions

About Cheese Pizza

A business owner named John who has lost his way, in his business and in his relationships. Through a few chance conversations with a local pizza shop owner, he finds his way back.

David Caruso, the Australian business and marketing speaker.

No. John is a fictional character, though plenty of business owners will recognise themselves in him.

Anyone who owns a business, or plans to. It's especially for owners who feel flat or stuck and aren't sure why.

A bit of both. It's a short story with business and life lessons woven through it.

Not long. One reviewer read his copy over coffee.

Wayne Mansfield of The Maverick Spirit called it one of the best business books he had read in years. Phil Evans of People Stuff said it was timely for him personally.

Because the lessons come from the owner of a local pizza shop. You'll see why when you read it.

Simple ones that owners tend to forget when things get hard. That's the point. The fixes are often obvious once someone points them out.

Not in detail. It's about the owner behind the business. For tactics, see the free 4 Pillars workbook.

One reader compared it to The E-Myth and Who Moved My Cheese. Like those, it teaches through a simple story.

The book was first featured on this site in 2013.

The page lists it at $24.95 plus $9.95 postage and handling, delivered anywhere in the world.

Email info@davidcaruso.com.au to ask about a copy.

Ask about bulk copies when you email. It's a quick read that works well for a group.

His keynotes focus on practical marketing and AI for small business. The book is a separate, more personal piece of work.

On the brink of despair, he meets a local pizza shop owner. Their conversations give him a new lease of life, in business and in his personal relationships.

"If one does not know to which port they are sailing, no wind is favourable." It sums up John's problem.

No. The pizza shop is just where the conversations happen. The lessons apply to any business.

On the quotes page and in the articles.

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