In the modern age we live in, people must adapt with the times. In the world of corporate events this rings very true.
The leading corporate event organisers now use modern technology in the form of social media to help them maintain a high volume of attendees at their events.
The following article will address what this exactly entails.
Keep in contact with your attendees before & after your corporate event!
Once people are signed up to your event, there are many ways to keep in touch with them.
Allowing your customers to interact with one another is a good way to keep up the impetus around your event and gather even more interest.
Your corporate event should be harnessing the power of Social Media
Using social media is a great way to keep in contact with your customers. Example of which would be Facebook or LinkedIn.
A further alternative would be Twitter.
According to David Caruso professional corporate event speaker, many event organisers have been using LinkedIn in particular to promote their forthcoming event.
It is fairly common now in the world of social media that people discuss an event and are then linking it back to their Twitter feed. This will encourage customers to tweet about the next upcoming event.
In addition this is a fantastic way of maintaining engagement beyond the booking itself and getting some extra promotion in the process.
Furthermore by having an active Facebook account, you should create an event page there. You could however, create an event group on Google Plus?
Email marketing is another convenient tool at this stage. Keeping people up-to-date with regular, but not too much, email campaigns. This should help to build excitement and anticipation of your next event.
Creating an Event Hashtag for Real Time Engagement
Hashtags are a tool on Twitter that has the capacity to link together conversations and highlight the topic of a message. You should use them by simply including the ‘#’ symbol in your tweet, this should be followed by the word that you want to highlight.
Using hashtags you can connect together tweets about your event as part of your event marketing strategy – before, during and after the event.
I hope the ideas put forward in the article have been helpful.
If you would like to know more about what has been discussed, leading corporate event speaker David Caruso can give you the answers you have been looking for.