What Do You Expect From A Business Keynote Speaker?
Essential Qualities Of A Business Motivation Speaker
A business motivation speaker is the one who makes motivating speeches that are meant to inspire his audience for a favourable adjustment. There are many good motivational speakers out there, however only very few are exceptional. These don’t fit in the good category; they stand out and are on the top of the group.
Before you start out on your journey to becoming a motivational speaker, you need to identify your area of expertise. Consider your education, background and interests. There are endless possibilities including personal finance, sales techniques, time management and industry-focused knowledge.
The business journey is often filled with sad from lack of companionship, a well-known fact by everyone who has been on that path. That is probably the reason why entrepreneurs like to share their experiences and take inspiration from one another. At the heart of the very significant and exciting conferences is a dynamic business motivation speaker who by example offers a message that is both narrative and inspiring.
Motivation is in many forms and goes by many different names. A lot of motivational speakers have conquer great adversity, beat the odds and invested huge amount of time and energy to reach their dreams and attain success. They will inspire your team to reach even newer heights. Furthermore, a motivational speaker does not only inspire your team, he will also strengthen the motivational message with implementable insights from his sharpened business acumen.
A few years ago, nobody could have imagine that motivational speaking could be a career choice, let alone making it a profitable business. Turns out, it is even more than that. For established speakers, the financial rewards are significant. There are speaking fees for assistance with business marketing, branding, strategy, product-line extensions and content delivery that the speakers get paid. However, some of it covers for expenses such as payments to literary agents, speaker’s bureaus and other related expenses in the professional speaker’s ecosystem.
Surprisingly, no one has ever chronicled the life of a motivational speaker. Motivational speakers live their lives by inspiring others to aim for the highest. The heart of every motivational speech is a story of endurance or achievement and in most cases both of these.
A passionate business motivation speaker will not only be inspiring but contagious too. If you love speaking in front of crowds and like to inspire people, you should consider the motivational speaking business. You will inspire your audience to achieve feats that often seem unattainable as a result of your good presentation. The speaking business has very low start-up costs. However, the speaker will have to invest substantial amount of time to research on an area of expertise and hone the presentation skills. There is an element of entertainment and fun in this business, but to command a good following, a speaker should present authority on the subject matter.
There are a number of ways one can become a business motivation speaker. Some people usually begin as accomplished experts in their relevant fields, mostly in sales, and then jump ship and commence educating others on their techniques and inspire them to achieve comparable success. Most speakers will combine education and motivation and target specific industries with the right kind of audience. There are others who simply pioneer as authors of self-help books. These books will often attract speaking gigs where they get an opportunity to sell even more books.
Those, however, who have an inspiring story to tell proceed to begin testing it. If fortunate a few people in the audience may come up and inquire if the speaker may be willing to deliver the speech to an association or group. If people like the story and get inspired, then the speaker is on his way to success.
However, do not expect the pay to be anything more than hot stuff in the beginning. Expect to give out some freebies. There are a lot of organizations in almost every city that usually have after-breakfast speakers and you can start by offering your services, free of charge. You will give out evaluation forms or listen to the feedback afterwards. These are the baby steps to becoming an established motivational speaker.
You will need to develop a speech about a key topic to the target group that will inspire action. For example, if you are an expert in personal finance you may focus on ways to get out of debt. Someone with a real estate background may choose to teach the participants how to buy and sell property and make money while at it. Time management strategies are broad based and almost every audience will be interested in them.
You may want to obtain further training if your initial presentations do not awe the crowd. There are a variety of organizations that offer guidance to help good speakers transition to paid speaking engagements. Afterwards you can join a professional speaking organization. There are several benefits of joining a professional speaking organization such as having a network of professionals who you can share with and discuss issues and having your name listed in the membership directory.
For professional motivation speakers, the most critical skill after speaking is marketing.
When starting out, the principal component of marketing is a demo video. If you do not have a website or anything else, you can make an impressive recording and upload it on YouTube. Clients are buying what you can bring up on the stage and this will be the trailer of your show. However, ensure that the video is no longer than 4 minutes as most people will not watch that long. So package the trailer in 2-3 minutes and convince the right guy that you are the real deal.
In many respects, promoting motivational speaking differs little from marketing any small business. You will need to start harvesting names and e-mail addresses and sending out introductory e-mails with links to your website. You will need to get in front of many different people who may be interested in booking you as a speaker.
With some income coming in from speeches and other projects, you can now afford to have your friends accompany you on long trips, paying them to film your presentations and accomplish some minor tasks for you.
The Manner Audience Observes The Activity
Motivational speakers often bring a new perspective; playing with ideas on the head and presenting them in different ways that assist the audience see things differently. This helps in turning perceived challenges into fresh opportunities or replaces complex techniques with simpler approaches. Sometimes you can be very close to situations that it may ease having someone else take a step back and help you see the forest and the trees as well.
New Ideas and Approaches
Concepts keep evolving all the time and a business motivation speaker can give assistance for you to be updated on the latest ideas or new techniques that may have been developed. This will aid companies become dynamic and adapt to the changing world because of the fresh insights.
I recently organised a series of digital marketing workshops with David and audiences of time-poor small business owners.
To say their time spent with him was valuable is an understatement. Their post-workshop feedback forms rated his presentation at the very top end of the scale and for all the right reasons: his deep understanding of their business needs, his expertise in applying e-marketing techniques such as blogging and Google AdWords to help drive sales, and his friendly, interactive and humorous style.
I would not hesitate to work with David again, and in fact I’m actively looking to make that happen.
David was absolutely wonderful – he is a very insightful and engaging professional speaker. Just what we needed in a speaker!
Would hire him again – no questions
.… David has had rave reviews from all our clients