{ "updated": "2026-08-18", "fees": { "published": true, "currency": "AUD", "range": { "min": 3500, "max": 5000 }, "statement": "Most keynote presentations fall between $3,500 and $5,000 AUD. Every event is quoted individually.", "basis": "Quoted per engagement, not per hour. The fee is generally the same whether David speaks for 25 minutes or 90, because it covers preparation and travel time as well as stage time.", "quoteFactors": [ "Format and length, from a short facilitated networking session to a full keynote", "Whether a pre-event survey, interviews or a briefing call are needed", "Multiple sessions, or a keynote plus a breakout session", "Custom training programmes, which can take weeks to develop", "Whether the session is recorded", "Travel days and layovers for the event location" ], "aboveRange": "Work outside that band, such as a custom programme developed over weeks or a booking with several sessions and long-haul travel, is quoted separately.", "noObligationQuote": true, "note": "Booking through a speaker agency typically costs two to three times the fee of going direct." }, "enquiry": { "endpoint": "https://davidcaruso.com.au/api/speak", "method": "POST", "responseTime": "Within 24 hours, with availability and a customised proposal", "humanForm": "https://davidcaruso.com.au/speak" }, "formats": [ { "id": "keynote", "name": "Keynote", "duration": "45-60 minutes" }, { "id": "workshop", "name": "Half-day workshop", "duration": "Half day" }, { "id": "panel-mc", "name": "Panel and MC", "duration": "Varies" } ], "audienceSizes": [ "Intimate boardrooms", "Conferences of 1,000+" ], "deliveryModes": [ "In person", "Virtual", "Hybrid" ], "eventTypes": [ "Conference / Seminar", "Corporate Workshop", "Association / Chamber Event", "Awards Night / Gala", "Other" ], "regions": [ "Australia", "New Zealand", "South East Asia", "Worldwide (virtual)" ], "whatToExpect": [ "Response within 24 hours with availability and a customised proposal", "Content tailored to your industry and goals, with a pre-event briefing call", "No obligation and no hard sell" ], "topics": [ { "id": "your-next-hire-isnt-human", "title": "Your Next Hire Isn't Human", "category": "AI & Automation", "mostRequested": true, "description": "What happens when a small business treats AI like a staff member instead of another app. David runs an international operation of 60+ brands in 32+ countries with AI doing much of the heavy lifting, and shows the audience how, live on stage, and how to start within a week." }, { "id": "preparing-your-business-for-the-agentic-web", "title": "Preparing Your Business for the Agentic Web", "category": "AI & Automation", "description": "Customers are starting to send AI agents to research, compare and buy on their behalf. If an agent cannot read your business, it cannot recommend it, and it cannot buy from it. David walks through what an agent-ready business looks like, machine-readable pages, published prices, structured answers, a way for an agent to enquire or order without a browser, and shows what he has done on his own sites so the audience can copy it that week." }, { "id": "the-one-person-empire", "title": "The One-Person Empire", "category": "AI & Automation", "description": "How one owner runs dozens of online stores without a big team: systems, checklists, and knowing exactly what to automate and what to keep hands-on." }, { "id": "ai-without-the-hype", "title": "AI Without the Hype", "category": "AI & Automation", "description": "A working session rather than a prediction session. David builds a real, useful tool for a real audience member's business, live on stage." }, { "id": "stop-renting-your-customers", "title": "Stop Renting Your Customers", "category": "Marketing", "description": "A wake-up call about platform risk, drawn from being suspended, throttled and burned by the big platforms, with a practical plan for owning your email list, website and reviews." }, { "id": "marketing-plan-beer-coaster", "title": "The Marketing Plan That Fits on a Beer Coaster", "category": "Marketing", "description": "Small businesses rarely fail from too little marketing. They fail from too much of the wrong kind. The handful of moves that actually grow revenue, and why most of the rest is expensive noise." }, { "id": "google-ai-search", "title": "What Google's AI Search Means for Your Business", "category": "Marketing", "description": "Customers are starting to ask AI for answers instead of scrolling search results. What is actually happening, what it means for local and niche businesses, and what to fix this year to stay visible." }, { "id": "boring-businesses-beautiful-margins", "title": "Boring Businesses, Beautiful Margins", "category": "Business Mindset", "description": "Bird spikes, curtain tracks, latex pillows. The case for choosing unglamorous markets, charging properly, and letting everyone else fight over the trendy scraps." } ], "testimonials": [ { "quote": "Their post-workshop feedback forms rated his presentation at the very top end of the scale. I would not hesitate to work with David again.", "author": "Stephen De Kalb", "organisation": "Digital Marketing Workshops" }, { "quote": "We were thoroughly impressed with his ability to connect with business owners and share valuable insights. David was collaborative, engaging, and gained rave reviews from all who attended.", "author": "News Corp", "organisation": "Corporate Seminar Series" }, { "quote": "David was absolutely wonderful, a very insightful and engaging professional speaker. Exactly what we needed.", "author": "Adam Reid", "organisation": "Event Organiser" }, { "quote": "David is an informative and entertaining Speaker who will stimulate your thoughts and ideas about how your business could run better.", "author": "Mary Gregory Bradford", "organisation": "Restaurateur", "source": "https://www.linkedin.com/in/davidcaruso/details/recommendations/" }, { "quote": "David has an enormous amount of knowledge and skill about online marketing and SEO and is a fantastic presenter who make everything so simple.", "author": "Maria Landrelli", "organisation": "Finance Manager at United Way Australia", "source": "https://www.linkedin.com/in/davidcaruso/details/recommendations/" }, { "quote": "Attended David's course this year! Awesome speaker and very very useful and full of knowledge.", "author": "Damien Nayna", "organisation": "Electrician", "source": "https://www.linkedin.com/in/davidcaruso/details/recommendations/" } ], "expertise": [ { "id": "ai-for-small-business", "name": "AI for small business", "description": "What AI is actually useful for in an SME right now, treating it as staff rather than another app: content at scale, customer insight, automating repetitive work.", "evidence": [ "https://davidcaruso.com.au/ai-for-marketing-sme-guide", "https://davidcaruso.com.au/ai-training-setup" ] }, { "id": "agentic-web-readiness", "name": "Preparing a business for the agentic web", "description": "Making a business readable and transactable by AI agents acting for customers: structured data, published prices and policies, machine-readable endpoints, and a way for an agent to enquire or buy. This site is the worked example, see the openapi.json and the /api/ endpoints.", "evidence": [ "https://davidcaruso.com.au/openapi.json", "https://davidcaruso.com.au/llms.txt", "https://davidcaruso.com.au/ai-for-marketing-sme-guide" ] }, { "id": "ai-search-and-discovery", "name": "AI search and how customers find businesses", "description": "What changes when customers ask an AI for answers instead of scrolling search results, and what a local or niche business should fix to stay visible.", "evidence": [ "https://davidcaruso.com.au/speak" ] }, { "id": "marketing-strategy-for-smes", "name": "Marketing strategy for SMEs", "description": "Stripping marketing back to the handful of moves that actually grow revenue for a small business, and cutting the expensive noise.", "evidence": [ "https://davidcaruso.com.au/business-marketing", "https://davidcaruso.com.au/marketing-keynote-speaker" ] }, { "id": "digital-marketing", "name": "Digital marketing", "description": "Website, funnel and channel strategy for owners who are spending money without knowing what is working.", "evidence": [ "https://davidcaruso.com.au/digital-marketing-expert", "https://davidcaruso.com.au/online-marketing-consultant" ] }, { "id": "seo", "name": "SEO for small business", "description": "Getting found in search without an agency retainer, taught from sites David runs himself.", "evidence": [ "https://davidcaruso.com.au/seo-speaker-seo-trainer", "https://davidcaruso.com.au/small-business-seo-speaker" ] }, { "id": "paid-search", "name": "Google Ads and paid search", "description": "Where paid search earns its money for a small business and where it burns budget.", "evidence": [ "https://davidcaruso.com.au/google-adwords-training" ] }, { "id": "email-marketing", "name": "Email marketing and automation", "description": "Turning a neglected list into the most profitable channel a business owns, including win-back and post-purchase flows.", "evidence": [ "https://davidcaruso.com.au/constant-contact-email-marketing-program" ] }, { "id": "content-marketing", "name": "Content marketing and business blogging", "description": "Producing content that brings in buyers rather than filling a calendar.", "evidence": [ "https://davidcaruso.com.au/content-marketing-strategies", "https://davidcaruso.com.au/business-blogging" ] }, { "id": "lead-generation", "name": "Lead generation and sales", "description": "Getting a predictable flow of enquiries and converting them.", "evidence": [ "https://davidcaruso.com.au/generate-leads-sales-workbook" ] }, { "id": "ecommerce", "name": "Ecommerce and factory-direct retail", "description": "Running an international ecommerce operation of 60+ brands into 32+ countries, including what to automate and what to keep hands-on.", "evidence": [ "https://davidcaruso.com.au/about" ] }, { "id": "platform-risk", "name": "Platform risk and owning your audience", "description": "What happens when Google or Meta change the rules, drawn from being suspended and throttled and rebuilding each time.", "evidence": [ "https://davidcaruso.com.au/speak" ] }, { "id": "business-growth", "name": "Business growth, systems and scaling", "description": "Building a business that runs without the owner in every decision, and choosing unglamorous markets with real margins.", "evidence": [ "https://davidcaruso.com.au/consult" ] } ], "signatureIdeas": [ { "id": "ai-defensive-vs-offensive", "name": "AI as a defensive tool and an offensive tool", "statement": "There are two ways to use AI in a small business, and most owners only think of one. Defensive AI saves money: replacing paid SaaS subscriptions, doing in-house what you used to pay an agency or contractor for, cutting the cost of the boring work. Offensive AI makes money: using it in your marketing to reach more people, test more messages and follow up faster than you ever could by hand. Do both. Defence pays for the offence.", "origin": "How David runs 60+ brands with a small team. On the defensive side, AI helped him build a number of command centres for the business, replacing the SaaS subscriptions and outsourced work they made redundant, and that saves him $37,000 a year. On the offensive side, the same tools then went to work on the marketing.", "whyItLands": "Every owner has a subscription bill they resent. A real number, $37,000 a year, makes defence concrete, and it funds the offence.", "proof": { "claim": "AI-built command centres save $37,000 a year in SaaS and outsourced costs", "figure": 37000, "currency": "AUD", "period": "per year", "source": "David's own business, BuyFactory.direct, stated 2026-08-18" } }, { "id": "ninety-ten-marketing-budget", "name": "The 90/10 marketing budget", "statement": "Never spend 100% of the marketing budget chasing new customers. Spend 90% acquiring new customers and 10% on the customers you already have, getting them to spend more, spend more often, or come back after going quiet.", "origin": "Advice from David's father, told on stage since his first speaking years. Today the 10% runs as automated win-back and post-purchase email flows across the 60+ BuyFactory.direct brands.", "whyItLands": "Most owners spend the whole budget on strangers. A third of past customers will buy again if you simply ask." }, { "id": "best-marketer-not-best-at-what-you-do", "name": "You don't have to be the best at what you do", "statement": "To be successful in business you don't have to be the best at what you do. You have to be the best marketer, and in most cases you only have to outmarket your closest competitor, not the big corporations.", "origin": "Told through the Joshua Bell story: the world's finest violinist, playing a $3.5 million Stradivarius, busked in a Washington subway for an hour and 2,000 people walked past. Being the best is worth nothing if nobody is looking.", "whyItLands": "It takes the pressure off product perfection and puts it on being seen." }, { "id": "why-before-how", "name": "Understand the why, because AI now does the how", "statement": "Most owners spend their business lives perfecting the how of a process. The successful ones understand the why behind it. In 2026 and beyond that matters more than ever, because the how is increasingly done by AI. The owner who understands why a customer buys, why a channel works and why a message lands can direct the tools. The owner who only knew the how is being replaced by them.", "origin": "The hit-and-miss fisherman: someone who knows the motions but not why fish bite. David has taught why-before-how since his first workshops; AI is what made it urgent.", "whyItLands": "It tells owners exactly where to put their attention now that execution is cheap." }, { "id": "clear-and-concise-goals", "name": "Clear and concise goals, then deconstruct to reconstruct", "statement": "'Grow my customer base' is wishy-washy. 'Grow my customer base by 5% in six months' or 'lift average spend by $15 in twelve months' can be broken down into weekly numbers and actually hit. Missing a clear goal is not failure, it is room for improvement.", "origin": "Opening exercise in David's marketing workshops.", "whyItLands": "Owners are often afraid to set a number because they might miss it. This reframes the miss." }, { "id": "sme-examples-only", "name": "Every example is from a small business", "statement": "David never uses corporate case studies with an SME audience. Small business owners cannot relate to companies with teams and budgets they will never have, so every example on stage comes from a business the size of theirs, starting with his own.", "origin": "A stated pet hate, and a rule David has kept since his first keynote.", "whyItLands": "The audience recognises themselves in every slide." }, { "id": "local-marketing-old-school-plus-ai", "name": "Old School plus New School local marketing", "statement": "Local marketing has two jobs: be top of mind, and be easily found and trusted when needed. Some of the best ways to do both are old school, a fridge magnet, direct mail, a local joint venture. Bolt a new-school layer onto each: the magnet carries a QR code, the mail-out has its own landing page, AI finds the joint-venture partners and drafts the outreach.", "origin": "The frame built for the Fix Auto and NOVUS Glass franchisee keynote, September 2026.", "whyItLands": "It goes against the grain, and it is what David actually does for his own brands.", "framework": "two-jobs-of-local-area-marketing" } ], "speakingApproach": { "name": "CSI: Challenge, Spark, Inspire", "description": "David opens by saying he does not have the answer to your business, because he has not met it yet. His job on stage is three things: challenge how you think about marketing, spark ideas while your thinking is stretched, and motivate you to act, because great information is worth zero if nothing changes on Monday.", "style": "Fast, funny, walking the stage, examples from real small businesses including his own. Keynotes of 45 to 90 minutes, or a hands-on workshop." }, "frameworks": [ { "id": "four-pillars-of-marketing", "name": "The 4 Pillars of Marketing", "summary": "Right Market, Right Reach, Right Message, Right Measure. Four questions David runs every marketing decision through, in this order and only this order.", "orderMatters": true, "orderRule": "You cannot pick a channel before you have named the market, and you cannot write the message before you have picked the channel. Skip a step and the spend is wasted.", "pillars": [ { "order": 1, "name": "Right Market", "question": "Who exactly am I targeting?", "description": "Define the target market before anything else. Most businesses have several segments, and each one is a different market with a different answer to the next three questions. Nothing else gets decided until this is.", "mistake": "Waking up wanting to advertise on TV or radio. That is a channel decision made before the market decision, and it is how budgets get burned." }, { "order": 2, "name": "Right Reach", "question": "Which channel reaches that market at the most cost-effective ROI?", "description": "Only after the market is defined do you choose the channel. The right channel is the one that reaches that specific segment for the least spend per result, not the one that is fashionable or the one a salesperson is pushing.", "mistake": "Choosing the channel because it is what everyone else uses." }, { "order": 3, "name": "Right Message", "question": "What message, on that channel, will make that market take action?", "description": "The message is written for the market you named and the channel you chose. The same offer needs a different message on a fridge magnet than in a Google ad, and a different message for each segment.", "mistake": "One generic message everywhere." }, { "order": 4, "name": "Right Measure", "question": "Is it working, and what does the data say to change?", "description": "Always testing, always measuring. Every endeavour gets a number attached and gets reviewed against it, and the result feeds back into the first three pillars.", "mistake": "Running marketing on gut feel with no number to check it against." } ], "companion": { "name": "Marketing creates the lead. The funnel makes the customer.", "statement": "Marketing only creates a lead into your sales funnel. Every business owner's sales funnel has holes in it, and it is the owner's job to plug as many as possible. A higher conversion from lead to customer is what turns a limited marketing spend into a better ROI. Fixing the funnel is often cheaper than buying more leads for a leaky one." }, "evidence": [ "https://davidcaruso.com.au/business-marketing", "https://davidcaruso.com.au/generate-leads-sales-workbook" ] }, { "id": "two-jobs-of-local-area-marketing", "name": "The 2 Jobs of Local Area Marketing", "summary": "Local marketing only has two jobs: be top of mind, and be easily found when needed, and trusted when found. Every local tactic serves one or both, and the best ones pair an old-school move with a new-school one.", "orderMatters": false, "jobs": [ { "order": 1, "name": "Top of Mind", "question": "When they need what I sell, am I the first name they think of?", "description": "Most local customers do not need you today. The job is to be there, unforgotten, on the day they do. That means presence in their world between purchases, not just at the moment of search.", "mistake": "Only marketing to people who are ready to buy right now, and being a stranger to everyone else." }, { "order": 2, "name": "Easily Found When Needed, and Trusted", "question": "When they go looking, do they find me fast, and does what they find make them pick up the phone?", "description": "When the need arrives the customer searches, in Google and now in the AI assistants. Owning that local result is half the job. The other half is that what they find, reviews, photos, answers, a working phone number, makes you the safe choice.", "mistake": "Being findable but not trusted, or trusted by past customers but invisible to new ones." } ], "method": { "name": "Old School plus New School", "statement": "The tactics that worked before the internet still work. The trick is to bolt a new-school layer onto each one so it does more than it used to.", "examples": [ { "oldSchool": "A fridge magnet. It sits there for two years doing nothing, right up until the day they crack a windscreen and need a number.", "newSchool": "The magnet now carries a QR code, so the moment of need goes straight to a booking page, a call, or a chat, and you can measure it.", "job": "Top of Mind, then Easily Found When Needed" }, { "oldSchool": "Local joint ventures. Two non-competing businesses that share the same customers refer to each other.", "newSchool": "Use AI to identify which local businesses share your customer, then draft the personalised outreach, so a week of legwork takes an afternoon.", "job": "Top of Mind, and Trusted through the referral" }, { "oldSchool": "Direct mail into the postcodes you serve.", "newSchool": "A landing page or QR code per mail-out so every piece is measured, and AI to write the variants for each segment.", "job": "Top of Mind, measured" } ] }, "evidence": [ "https://davidcaruso.com.au/speak", "https://davidcaruso.com.au/online-marketing-advice" ] }, { "id": "how-you-get-found-past-vs-now", "name": "How you get found: Past vs Now", "summary": "Take one search, 'best accountant for small business in [town]'. In the past Google looked for those keywords on your site. Now an AI model expands the question, investigates you across eight dimensions, gathers evidence, looks for consensus, and forms a shortlist. Everything a business does online is now feeding that investigation, whether it knows it or not.", "orderMatters": true, "orderRule": "The model runs the three steps in sequence: investigate, gather evidence, then decide. You cannot skip to the shortlist. If the evidence is not there to be gathered, you are not on it.", "past": { "name": "Past: keyword matching", "description": "A customer typed 'best accountant for small business in [town]'. Google looked for those keywords on your pages and ranked whoever matched best. Being found was a writing exercise." }, "now": { "name": "Now: the model investigates", "description": "The same customer asks an AI. The model expands the question into what a careful buyer would actually want to know, then goes looking for it.", "investigates": [ { "dimension": "Reviews", "question": "What do customers say, and where?" }, { "dimension": "Specialist experience", "question": "Have they done this exact kind of work before?" }, { "dimension": "Pricing", "question": "What does it cost, and is that published?" }, { "dimension": "Local presence", "question": "Are they actually here, with an address, hours and a phone that works?" }, { "dimension": "Awards", "question": "Has anyone independent recognised them?" }, { "dimension": "Alternatives", "question": "Who else does this, and how do they compare?" }, { "dimension": "Complaints", "question": "What has gone wrong, and how was it handled?" }, { "dimension": "Evidence of expertise", "question": "Can they show they know what they are talking about, not just say it?" } ] }, "steps": [ { "order": 1, "name": "Gathers evidence", "question": "What can I find out about this business?", "description": "From two sources: what the model already knows from training, and what it retrieves from live pages when it goes looking. Your site, your reviews, your listings, other people's pages about you.", "mistake": "Assuming the model only reads your website. It reads everything, and it weighs what others say about you above what you say about yourself." }, { "order": 2, "name": "Looks for consensus", "question": "Do the sources agree?", "description": "One page saying you are the best is a claim. Reviews, a directory, an award, a news mention and your own site all agreeing is evidence. Contradictions, an old price here and a new one there, a phone number that differs by listing, cost you the recommendation.", "mistake": "Inconsistent facts across the web. The model does not pick the flattering version, it discounts you for the conflict." }, { "order": 3, "name": "Forms a shortlist and answers", "question": "Who do I recommend, and why?", "description": "The customer gets three or four names with reasons, not ten blue links. You are either on that shortlist with a reason attached, or you do not exist for that customer.", "mistake": "Optimising for page one when the customer never sees a page. There is no page two of a shortlist." } ], "implication": "Every one of the eight dimensions is something a business can publish, structure and keep consistent. That is what agentic-web readiness means in practice, and it is why this site publishes its own prices, awards, expertise, locations and answers in machine-readable form. See /api/brand.json, /api/services.json and /api/speaking.json.", "evidence": [ "https://davidcaruso.com.au/speak", "https://davidcaruso.com.au/openapi.json", "https://davidcaruso.com.au/ai-for-marketing-sme-guide" ] } ], "recommendations": { "source": "https://www.linkedin.com/in/davidcaruso/details/recommendations/", "platform": "LinkedIn", "note": "Verbatim from David's public LinkedIn recommendations, retrieved 2026-08-18. Independently verifiable at the source URL. Only obvious typos in names corrected.", "count": 8, "items": [ { "id": "kristian-zuza-2017", "author": "Kristian Zuza", "role": "National Award Winning Financial Adviser & Partner at Peak Wealth Management Pty Ltd / Director at Response For Life", "relationship": "Client", "date": "2017-02-01", "about": [ "consulting", "website management" ], "text": "As a client of his, David is awesome. From the team at Response For Life we can't thank you enough for your professionalism when it comes to taking care of our website (obviously there's more to it than just a website). David has taken all of the stress of managing this away - this means it gives us the peace of mind and confidence to just focus on the organisation! This is what we value most. David is a good guy, easy to chat to and responds to any queries quickly. I can easily recommend anyone to make contact with David." }, { "id": "stephen-de-kalb-2016", "author": "Stephen De Kalb", "role": "Freelance marcoms consultant, wordsmith, brand builder; organiser of Digital Marketing Workshops", "relationship": "Event organiser", "date": "2016-06-30", "about": [ "speaking", "workshops" ], "text": "I recently organised a series of digital marketing workshops with David and audiences of time-poor small business owners. To say their time spent with him was valuable is an understatement. Their post-workshop feedback forms rated his presentation at the very top end of the scale and for all the right reasons: his deep understanding of their business needs, his expertise in applying e-marketing techniques such as blogging and Google AdWords to help drive sales, and his friendly, interactive and humorous style. I would not hesitate to work with David again, and in fact I'm actively looking to make that happen." }, { "id": "mary-gregory-bradford-2014", "author": "Mary Gregory Bradford", "role": "Restaurateur, Major Oak Theatre Restaurant; Manager of Bobby Bradford and the Great Pretenders", "relationship": "Event host", "date": "2014-04-16", "about": [ "speaking" ], "text": "David is an informative and entertaining Speaker who will stimulate your thoughts and ideas about how your business could run better." }, { "id": "maria-landrelli-2013", "author": "Maria Landrelli", "role": "Finance Manager at United Way Australia", "relationship": "Client", "date": "2013-05-13", "about": [ "speaking", "training" ], "text": "David has an enormous amount of knowledge and skill about online marketing and SEO and is a fantastic presenter who make everything so simple." }, { "id": "shamal-tennakoon-2013", "author": "Shamal Tennakoon", "role": "Data Protection, Cyber Security, ICT/MSP Channel Developer", "relationship": "Client, course attendee", "date": "2013-04-19", "about": [ "training" ], "text": "I met David when I wanted to get my head around Google. I completed one of the courses he conducted. With this knowledge I was able to help many Small-Medium Business clients of mine. A person who gives more than 100% for his students. Great guy, feel free drop me an email if you need further clarifications." }, { "id": "damien-nayna-2011", "author": "Damien Nayna", "role": "Electrician, Northern Sydney", "relationship": "Client, course attendee", "date": "2011-09-06", "about": [ "training", "speaking" ], "text": "Attended David's course this year! Awesome speaker and very very useful and full of knowledge." }, { "id": "jeff-veale-2009", "author": "Jeff Veale", "role": "Owner and CEO at The Business Gurus", "relationship": "Mentor", "date": "2009-05-23", "about": [ "character" ], "text": "David is a giver." }, { "id": "simon-royle-2009", "author": "Simon Royle", "role": "Stockbroking and strategy advice for wealth creation, SMSF specialist", "relationship": "Client", "date": "2009-02-24", "about": [ "consulting", "training" ], "text": "David worked with our firm to teach and build our google adwords marketing campaign. David explained everything in plain english and gave us plenty of hints and tips to ensure success." } ] } }