The Power of Social Media Marketing
A number of my audiences fail to grasp the meaning and power of Social Media Marketing.
A colleague recently emailed me a link to a YouTube video.
This video – a cleverly produced advert has had 7 million+ viewers.
In the past – before the Internet - to reach 7 million viewers you would have had to aired this advert across a variety of TV networks at a huge expense!
Even then – your advert (and it didn’t matter how clever it was) was an intrusion – and generally did not ‘Engage’ all the potential viewers!
Social Media Marketing – in this instance and for this cleverly created advert – through the use of YouTube, has delivered 7 Million ‘Engaged’ viewers at the incredible cost of $0.00
Sure there is a production cost to the video (but the same cost applies if this advert was to be shown on TV or mainstream media)
Enjoy the advert – and see the power of Social Media Marketing in full swing!
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David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.