A number of business owners believe that being on Page 1 of Google, when their company name is searched for, is mission accomplished as far as their Online Marketing strategy is concerned.

It doesn’t enter the heads of many business owners that unless their company name is a household name, or they have an extremely well known brand that searchers looking for a product will tend to search the name of that product, and not for the name of one of many businesses who supply that brand . If that searcher has not heard of the company , they wouldn’t know to search for it .

A successful SEO (search engine optimisation) strategy incorporates the business’s ability to anticipate the mind of a searcher who might be looking for one of their products.

The key to Search Engine Optimisation is keywords, if your website has had decent SEO applied then it will rank for the terms that are both most highly searched, and most likely to convert into sales or sales leads.

SEO can do wonders for any business on the web, but if these companies think that just ranking for their company name will be enough , they are clearly wrong.

Ongoing education about SEO strategies is important for all business owners. SEO is a continually changing landscape. Learning and understanding the strategies of SEO will hold you in good stead on two fronts:-

1. If you employ a company to perform SEO for your business website – you will not be dumbfounded and blind sided by incompetent companies professing to to be SEO experts. You will be able to talk the talk and will ensure that the company that you employ understands you can not be bluffed
2. You will understand that a number of SEO strategies can be performed in house – if time and resources permit

v-Training are running a series of Online Marketing workshops and seminars throughout the Central Coast of NSW as part of a Federal Government – AusIndustry initiative.

Do it yourself (DIY) – SEO strategies are taught throughout the seminar.

Visit the Online marketing workshops website for dates and venues.

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Business Marketing

I have always said to succeed in business – you don’t have to be the best product or service provider – but you have to be the best at marketing your product or service.

I have defined this thinking even further of late – especially for Small and Medium sized business – SME Business.

” You don’t have to be best marketer in the world – you only need to be better than your closest competition!”

David Caruso

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A number of  my audiences fail to grasp the meaning and power of Social Media Marketing.

A colleague recently emailed me a link to a YouTube video.

This video – a cleverly produced advert has had 7 million+ viewers.

In the past – before the Internet - to reach 7 million viewers you would have had to aired this advert across a variety of TV networks at a huge expense!

Even then – your advert (and it didn’t matter how clever it was) was an intrusion – and generally did not ‘Engage’ all the potential viewers!

Social Media Marketing – in this instance and for this cleverly created advert – through the use of YouTube, has delivered 7 Million ‘Engaged’ viewers at the incredible cost of $0.00

Sure there is a production cost to the video (but the same cost applies if this advert was to be shown on TV or mainstream media)

Enjoy the advert – and see the power of Social Media Marketing in full swing!

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A number of Small Business Owners continually put in a huge amount of effort trying to be the best at what they do!

They strive to provide the best product or ensure that the service that they provide is second to none!

They focus so much on this one endeavour that they fail to get better at the other important processes of their business.

Let me remind you – the delivering of the product or service, is only one aspect of running a successful business!

So I would like you to ponder two rhetorical questions!

1. Do you get the best burgers from McDonalds?
2. Do you get the best service from a Bunnings Store?

The answer to these two questions for most people,  in most cases would be an unequivocal NO!

Now I am not suggesting that you take your product or service to the other extreme – of being bad or poor – what I am trying to emphasise is simply this – it doesn’t have to be the best or close to perfect!

What Can Small Business Learn from McDonalds and Bunnings?

You don’t have to be the best provider of the service or product in your industry – you simply have to be a better marketer of your service or product.

The success of your business does not hinge on you giving the best service or even having the best product in the world – it is hinged on how well you can market the ‘the thing that you do‘.

So Stop Trying to Be The Best @ What You Do & Get good at Marketing Your Business!

With that said – Google in the last 5 years has dramatically changed the marketing landscape. Not only do you need to become an effective marketer – you also need to understand and master the world Online Marketing.

The future of marketing – Online Marketing – is here – NOW!

Don’t bury your head in the sand and hope it goes away – it isn’t, and it is here to stay.

Embrace the world of Online Marketing and acquire the skills and knowledge – as this aspect of marketing will soon determine your future business success!

You can start this journey by attending a FREE 2 Hour Online Marketing Seminar.

Visit www.GoogleOnline.com.au for information on the FREE 2 Hour Seminar- that helps Small Business Master the World of Online Marketing!

Get started today – or get further left behind!

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