A Marketing Principle / Rule all Small Business Should Abide
A Successful Marketing Principle
” Market, what you do – NOT who you are!”
David Caruso 2010
The Secret to Business Marketing Success
Business Marketing
I have always said to succeed in business – you don’t have to be the best product or service provider – but you have to be the best at marketing your product or service.
I have defined this thinking even further of late – especially for Small and Medium sized business – SME Business.
” You don’t have to be best marketer in the world – you only need to be better than your closest competition!”
David Caruso
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.