Dynamic Business Owners Learning to Master the Online Marketing World

18 dynamic people from 10 different companies are participating in the 2010 Business Online Mastery program currently being held by Action Coaching.

The Program, which began last Thursday, will run for 1o x 2.5 hour sessions over a 20 week period.

The presenters, David Caruso & Lynda Gilmore, acknowledged that this class of business owners – are “switched on” and are ready to absorb as much information as possible to ensure their businesses stay ahead of their competition both online and offline.

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The Future of Search Engines – Google

A great short interview with Eric Schmidt – CEO of Google.

Who better to hear from, if you are interested in finding out where the future of search is going.

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A number of business owners believe that being on Page 1 of Google, when their company name is searched for, is mission accomplished as far as their Online Marketing strategy is concerned.

It doesn’t enter the heads of many business owners that unless their company name is a household name, or they have an extremely well known brand that searchers looking for a product will tend to search the name of that product, and not for the name of one of many businesses who supply that brand . If that searcher has not heard of the company , they wouldn’t know to search for it .

A successful SEO (search engine optimisation) strategy incorporates the business’s ability to anticipate the mind of a searcher who might be looking for one of their products.

The key to Search Engine Optimisation is keywords, if your website has had decent SEO applied then it will rank for the terms that are both most highly searched, and most likely to convert into sales or sales leads.

SEO can do wonders for any business on the web, but if these companies think that just ranking for their company name will be enough , they are clearly wrong.

Ongoing education about SEO strategies is important for all business owners. SEO is a continually changing landscape. Learning and understanding the strategies of SEO will hold you in good stead on two fronts:-

1. If you employ a company to perform SEO for your business website – you will not be dumbfounded and blind sided by incompetent companies professing to to be SEO experts. You will be able to talk the talk and will ensure that the company that you employ understands you can not be bluffed
2. You will understand that a number of SEO strategies can be performed in house – if time and resources permit

v-Training are running a series of Online Marketing workshops and seminars throughout the Central Coast of NSW as part of a Federal Government – AusIndustry initiative.

Do it yourself (DIY) – SEO strategies are taught throughout the seminar.

Visit the Online marketing workshops website for dates and venues.

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This is A MUST Attend Workshop

The workshop – “e-Business & Marketing your Business Online” will introduce the principles of Online Marketing and doing business online and is a must attend event for all small businesses who are serious about their online endeavours!

Click here to see an outline of the workshop and program

The seminar will be combined with an online, “self paced” learning program to help reinforce what you have learnt throughout the day.

V-Training has previous experience in delivering this program to Small Business Owners in the
Sydney metropolitan area. The cost of the program to those participants was $1670 per person.

Through the “Small Business Online” Federal Government funding

this program is available to Central Coast business owners

for the investment of only $30 (+gst) per person

UPCOMING SEMINAR DATES
Proudly sponsored by the The Entrance District Chamber of Commerce

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Wednesday 26th May 2010

Venue Diggers @ The Entrance – 215 The Entrance Rd The Entrance

Intermediate Session – 9.00am to 12 noon
CLICK HERE for more information & to reserve your spot

Advanced Session – 1.00pm to 4.00pm
CLICK HERE for more information & to reserve your spot

DO 1 SESSION OR DO BOTH ON THE DAY !

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