Niche Marketing
We have all heard or read from experts on how important it is to develop a niche in the marketplace for your product or service.
I am driving along Parramatta Rd & have just noticed a small mechanical workshop business with a very clever niche.
The sign out the front simply read – “specialising in Rolls Royce service & repair” – and sure enough parked in the driveway with the bonnet up, was a rolls royce!
Which has me thinking – it is not only important to target a specific niche in the marketplace – it is also important to target a lucrative niche.
How well would this mechanical shop go if they specialised in repairing Datsun 180B’s?
This post has been created on an iPhone whilst sitting in a car – modern technology just blows me a away!
David Caruso
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.