When doing so – I thoroughly recommend you use a professional email marketing program.
I personally use Constant Contact. For as little as $15 per month you can professionally start
your email marketing campaigns.
Enjoy the video!
I have always said to succeed in business – you don’t have to be the best product or service provider – but you have to be the best at marketing your product or service.
I have defined this thinking even further of late – especially for Small and Medium sized business – SME Business.
David Caruso
We have all heard or read from experts on how important it is to develop a niche in the marketplace for your product or service.
I am driving along Parramatta Rd & have just noticed a small mechanical workshop business with a very clever niche.
The sign out the front simply read – “specialising in Rolls Royce service & repair” – and sure enough parked in the driveway with the bonnet up, was a rolls royce!
Which has me thinking – it is not only important to target a specific niche in the marketplace – it is also important to target a lucrative niche.
How well would this mechanical shop go if they specialised in repairing Datsun 180B’s?
This post has been created on an iPhone whilst sitting in a car – modern technology just blows me a away!
David Caruso
A colleague recently emailed me a link to a YouTube video.
This video – a cleverly produced advert has had 7 million+ viewers.
In the past – before the Internet - to reach 7 million viewers you would have had to aired this advert across a variety of TV networks at a huge expense!
Even then – your advert (and it didn’t matter how clever it was) was an intrusion – and generally did not ‘Engage’ all the potential viewers!
Sure there is a production cost to the video (but the same cost applies if this advert was to be shown on TV or mainstream media)
Enjoy the advert – and see the power of Social Media Marketing in full swing!
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A number of Small Business Owners continually put in a huge amount of effort trying to be the best at what they do!
They strive to provide the best product or ensure that the service that they provide is second to none!
They focus so much on this one endeavour that they fail to get better at the other important processes of their business.
Let me remind you – the delivering of the product or service, is only one aspect of running a successful business!
So I would like you to ponder two rhetorical questions!
The answer to these two questions for most people, in most cases would be an unequivocal NO!
Now I am not suggesting that you take your product or service to the other extreme – of being bad or poor – what I am trying to emphasise is simply this – it doesn’t have to be the best or close to perfect!
You don’t have to be the best provider of the service or product in your industry – you simply have to be a better marketer of your service or product.
The success of your business does not hinge on you giving the best service or even having the best product in the world – it is hinged on how well you can market the ‘the thing that you do‘.
With that said – Google in the last 5 years has dramatically changed the marketing landscape. Not only do you need to become an effective marketer – you also need to understand and master the world Online Marketing.
The future of marketing – Online Marketing – is here – NOW!
Don’t bury your head in the sand and hope it goes away – it isn’t, and it is here to stay.
Embrace the world of Online Marketing and acquire the skills and knowledge – as this aspect of marketing will soon determine your future business success!
You can start this journey by attending a FREE 2 Hour Online Marketing Seminar.
Visit www.GoogleOnline.com.au for information on the FREE 2 Hour Seminar- that helps Small Business Master the World of Online Marketing!
Get started today – or get further left behind!
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.
