A great short interview with Eric Schmidt – CEO of Google.
Who better to hear from, if you are interested in finding out where the future of search is going.
A number of business owners believe that being on Page 1 of Google, when their company name is searched for, is mission accomplished as far as their Online Marketing strategy is concerned.
It doesn’t enter the heads of many business owners that unless their company name is a household name, or they have an extremely well known brand that searchers looking for a product will tend to search the name of that product, and not for the name of one of many businesses who supply that brand . If that searcher has not heard of the company , they wouldn’t know to search for it .
A successful SEO (search engine optimisation) strategy incorporates the business’s ability to anticipate the mind of a searcher who might be looking for one of their products.
The key to Search Engine Optimisation is keywords, if your website has had decent SEO applied then it will rank for the terms that are both most highly searched, and most likely to convert into sales or sales leads.
SEO can do wonders for any business on the web, but if these companies think that just ranking for their company name will be enough , they are clearly wrong.
Ongoing education about SEO strategies is important for all business owners. SEO is a continually changing landscape. Learning and understanding the strategies of SEO will hold you in good stead on two fronts:-
v-Training are running a series of Online Marketing workshops and seminars throughout the Central Coast of NSW as part of a Federal Government – AusIndustry initiative.
Do it yourself (DIY) – SEO strategies are taught throughout the seminar.
Visit the Online marketing workshops website for dates and venues.
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.
