When doing so – I thoroughly recommend you use a professional email marketing program.
I personally use Constant Contact. For as little as $15 per month you can professionally start
your email marketing campaigns.
Enjoy the video!
A number of business owners believe that being on Page 1 of Google, when their company name is searched for, is mission accomplished as far as their Online Marketing strategy is concerned.
It doesn’t enter the heads of many business owners that unless their company name is a household name, or they have an extremely well known brand that searchers looking for a product will tend to search the name of that product, and not for the name of one of many businesses who supply that brand . If that searcher has not heard of the company , they wouldn’t know to search for it .
A successful SEO (search engine optimisation) strategy incorporates the business’s ability to anticipate the mind of a searcher who might be looking for one of their products.
The key to Search Engine Optimisation is keywords, if your website has had decent SEO applied then it will rank for the terms that are both most highly searched, and most likely to convert into sales or sales leads.
SEO can do wonders for any business on the web, but if these companies think that just ranking for their company name will be enough , they are clearly wrong.
Ongoing education about SEO strategies is important for all business owners. SEO is a continually changing landscape. Learning and understanding the strategies of SEO will hold you in good stead on two fronts:-
v-Training are running a series of Online Marketing workshops and seminars throughout the Central Coast of NSW as part of a Federal Government – AusIndustry initiative.
Do it yourself (DIY) – SEO strategies are taught throughout the seminar.
Visit the Online marketing workshops website for dates and venues.
I have always said to succeed in business – you don’t have to be the best product or service provider – but you have to be the best at marketing your product or service.
I have defined this thinking even further of late – especially for Small and Medium sized business – SME Business.
David Caruso
We have all heard or read from experts on how important it is to develop a niche in the marketplace for your product or service.
I am driving along Parramatta Rd & have just noticed a small mechanical workshop business with a very clever niche.
The sign out the front simply read – “specialising in Rolls Royce service & repair” – and sure enough parked in the driveway with the bonnet up, was a rolls royce!
Which has me thinking – it is not only important to target a specific niche in the marketplace – it is also important to target a lucrative niche.
How well would this mechanical shop go if they specialised in repairing Datsun 180B’s?
This post has been created on an iPhone whilst sitting in a car – modern technology just blows me a away!
David Caruso
A colleague recently emailed me a link to a YouTube video.
This video – a cleverly produced advert has had 7 million+ viewers.
In the past – before the Internet - to reach 7 million viewers you would have had to aired this advert across a variety of TV networks at a huge expense!
Even then – your advert (and it didn’t matter how clever it was) was an intrusion – and generally did not ‘Engage’ all the potential viewers!
Sure there is a production cost to the video (but the same cost applies if this advert was to be shown on TV or mainstream media)
Enjoy the advert – and see the power of Social Media Marketing in full swing!
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David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.
