Stop Trying to Be The Best @ What You Do!
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A number of Small Business Owners continually put in a huge amount of effort trying to be the best at what they do!
They strive to provide the best product or ensure that the service that they provide is second to none!
They focus so much on this one endeavour that they fail to get better at the other important processes of their business.
Let me remind you – the delivering of the product or service, is only one aspect of running a successful business!
So I would like you to ponder two rhetorical questions!
- Do you get the best burgers from McDonalds?
- Do you get the best service from a Bunnings Store?
The answer to these two questions for most people, in most cases would be an unequivocal NO!
Now I am not suggesting that you take your product or service to the other extreme – of being bad or poor – what I am trying to emphasise is simply this – it doesn’t have to be the best or close to perfect!
What Can Small Business Learn from McDonalds and Bunnings?
You don’t have to be the best provider of the service or product in your industry – you simply have to be a better marketer of your service or product.
The success of your business does not hinge on you giving the best service or even having the best product in the world – it is hinged on how well you can market the ‘the thing that you do‘.
So Stop Trying to Be The Best @ What You Do & Get good at Marketing Your Business!
With that said – Google in the last 5 years has dramatically changed the marketing landscape. Not only do you need to become an effective marketer – you also need to understand and master the world Online Marketing.
The future of marketing – Online Marketing – is here – NOW!
Don’t bury your head in the sand and hope it goes away – it isn’t, and it is here to stay.
Embrace the world of Online Marketing and acquire the skills and knowledge – as this aspect of marketing will soon determine your future business success!
You can start this journey by attending a FREE 2 Hour Online Marketing Seminar.
Visit www.GoogleOnline.com.au for information on the FREE 2 Hour Seminar- that helps Small Business Master the World of Online Marketing!
Get started today – or get further left behind!
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.
Is there any difference between Bunnings and McDonalds???
On 16 July 2009 I visited the Bunnings Warehouse, Lake Road, Port Macquarie NSW to enquire about an advertised position of Department Manager.
The obvious place to enquire was the Service Desk where I was met with smiles and offers of help, that was until I advised the young lady that I wanted details about the advertised position.
Her response caught me completely, and what’s more the smile and helpfulness rapidly disappeared. “Why would you want that job, it is just soooooooo stressful”.
So the job is stressful is it? What a wonderful representation of the company that pays her wages. If the job is sooooo stressful then why are you still there?
By her own admission she stated that jobs at Bunnings are obviously soooooooo stressful!!! Where is her loyalty to her company? I am pleased she works for Bunnings because if she was my employee and spoke to a customer in that tone she would be dismissed instantly.
What a wonderful introduction to the world according to Bunnings.
It was an absolutely wonderful PR exercise, well done Bunnings.
I was eventually referred to another young lady who I was informed was a Department Manager. Once again I was greeted with smiles and offering all the appearances of wanting to assist. That was until I explained the reason of my visit.
Her tone changed completely also, and so began what I considered to be an interrogation that would have done the Gestapo proud.
She tried to intimidate me by describing how much was involved in the position and how I would have to fit into the Bunnings “team”. Really, I would have to fit into the team irrespective of my qualifications. It really was beginning to sound like an adult version of MacDonalds. The exception being they are taking to adults not some pimply faced 15 year old kid. (No offence intended to all pimply faced kids).
The interrogation continued by being asked if I was a local, well it was obvious that I wasn’t however I did explain that I owned a house and other real estate in the town and I intended to move to Port Macquarie in the near future.
I was then asked as to my qualifications, I advised the young lady of my qualifications and her response was simply, “Well with all your qualifications why don’t you just go back to Sydney and get a job?
Up until that point in time I always considered that every Australian had the right of freedom to live and work where ever they pleased. Apparently not, it appears now that approval has to be sought and approved by some arrogant, self opinionated upstart who is employed at Bunnings.
To anyone considering seeking employment at Bunnings I wish you well.
I am interested in hearing direct about other Bunnings horror stories.
1robbo1945@hotmail.com