Mission Complete
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Over the last 3 Thursday Nights – Lynda and I have been conducting Online Marketing Classes for a locally produced program called YEMP – Young Entrepreneurs Mentoring Program. The subject we were teaching our YEMP students for 3 hours per night – was Online Marketing.
The course was intense and jammed pack full of technical information and we had 10 days to create it!
Our challenge was not only to make it interesting – but relevant to the SME Business Owners (YEMP Students) in the room. Our other challenge was time!
If anybody has gone to an Internet presentation and stayed awake until the end – you will know that the information being presented – although very important – can be slightly on the dull side. Couple that with the fact that the presenters are usually ‘internet techies’ who speak a language similar to Klingon (of Star Trek fame).
Well – being as humble as I can be – Lynda and I created and presented a course on Internet Marketing, that was not only relevant and applicable to SME Business but also Entertaining and Educational.
I thank all the students who attended – and to those who gave glowing feedback on how we have helped with their business.
Don’t you love when a plan comes together and a tough mission gets completed.


David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.