David Caruso

SME Business owners in the traditional sense – have blurred the lines between marketing and advertising, to the point where it ‘means the same thing!‘

“I am always marketing my business – I advertise in magazines, newspapers and ……..etc etc” is the line I often hear.

Anyone who has participated in a Marketing 101 education understands that Marketing and Advertising are two different things – often sitting opposite to each other in its activities and approach.

Here is a quick refresher -

Marketing – broadly defined as going to the market asking, pulling the information on what the market is wanting/needing in a product or service and then delivering the forementioned product and service

Advertising – going to the market with an already established product or service – and pushing that product and service onto the market.

……………………………………………………………………….

What has this got to do with Google Advertising/Google Adwords – I hear you murmur?

Well if you are using Google Adwords to ‘advertise’ your products and services – you are going to do your dosh – or at least you will not get the results you need.

To be successful on Google Adwords – You have to be a Marketer of your Products and Services

or put another way

If you don’t want to succeed on Google Adwords – or you are happy to spend/waste a lot of money, be a Google Adwords ‘Advertiser’

Over the next week – I will be expanding on this point and running you through what and how to become a successful Google Adwords Marketer.

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