Email Marketing – Use an Automated Program
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In the last 3 months – I have sent approximately 27 000 marketing messages to both existing clients and potential clientele, through the use of Email Marketing.
Email Marketing -breaking it down to its most simplistic form, is just a form of Direct Mail, just on a different and more cost effective platform!
Imagine your costs of sending 27 000 direct mail peices through the common post -
- the printing of the brochures | letters | advertising material
- the cost of staff – folding and inserting the material
- THE COST OF POSTAGE
- the cost of printing the labels and applying them to the envelope
As you can imagine – a 27 000 + direct mail campaign could cost in excess of $27 000! – and how can the average business justify and/or afford that!
Email Marketing if and when done correctly, is a more cost effective alternative to traditional direct mail.
The 27 000 + marketing messages I have sent in the last 3 months have cost me the nominal fee of US$150 – simply by using a great Email Marketing program called Constant Contact.
If you are serious about Email Marketing – you have to use a dedicated program, and I recommend Constant Contact.
Here is a bit of a blurb about Constant Contact – which I pulled directly from their website: -
Constant Contact Do-It-Yourself Email Marketing® is the leading web based email marketing service used by over 25,000 small businesses and associations.
With Constant Contact, you can easily create and send email newsletters and announcements that get immediate and measurable results.
* 90+ professional HTML email templates
* Simple wizard – no technical skill required
* Flexible HTML capability for professionals
* Real-time reporting – including who opened and clicked
* High email delivery rates
* Free phone and email support
* Starting at just $15.00 USD per month
* Email Newsletters – 60 Day Free Trial
About Constant Contact
With over 25,000 customers, and recently rated the most popular email marketing tool in a Web Marketing Today® survey, Constant Contact®, is the leading permission Do-It-Yourself Email Marketing service for small and medium businesses (SMEs) and associations.
Constant Contact is a web based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required.
Designed and priced for SMBs (small to medium sized businesses), Constant Contact is affordable, easy-to-use and includes a 60 Day Free Trial.
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.