Lynda and I are presenting today @ Diggers@The Entrance to a wonderful audience of small business owners.
We have received outstanding service from the club – Diggers @ The Entrance especially from Emily the function manager.
I would recommend this venue for anyone hosting an event on the Central Coast
A number of business owners believe that being on Page 1 of Google, when their company name is searched for, is mission accomplished as far as their Online Marketing strategy is concerned.
It doesn’t enter the heads of many business owners that unless their company name is a household name, or they have an extremely well known brand that searchers looking for a product will tend to search the name of that product, and not for the name of one of many businesses who supply that brand . If that searcher has not heard of the company , they wouldn’t know to search for it .
A successful SEO (search engine optimisation) strategy incorporates the business’s ability to anticipate the mind of a searcher who might be looking for one of their products.
The key to Search Engine Optimisation is keywords, if your website has had decent SEO applied then it will rank for the terms that are both most highly searched, and most likely to convert into sales or sales leads.
SEO can do wonders for any business on the web, but if these companies think that just ranking for their company name will be enough , they are clearly wrong.
Ongoing education about SEO strategies is important for all business owners. SEO is a continually changing landscape. Learning and understanding the strategies of SEO will hold you in good stead on two fronts:-
v-Training are running a series of Online Marketing workshops and seminars throughout the Central Coast of NSW as part of a Federal Government – AusIndustry initiative.
Do it yourself (DIY) – SEO strategies are taught throughout the seminar.
Visit the Online marketing workshops website for dates and venues.
The workshop – “e-Business & Marketing your Business Online” will introduce the principles of Online Marketing and doing business online and is a must attend event for all small businesses who are serious about their online endeavours!
Click here to see an outline of the workshop and program
The seminar will be combined with an online, “self paced” learning program to help reinforce what you have learnt throughout the day.
V-Training has previous experience in delivering this program to Small Business Owners in the
Sydney metropolitan area. The cost of the program to those participants was $1670 per person.
Through the “Small Business Online” Federal Government funding
this program is available to Central Coast business owners
for the investment of only $30 (+gst) per person
Venue Diggers @ The Entrance – 215 The Entrance Rd The Entrance
Intermediate Session – 9.00am to 12 noon
CLICK HERE for more information & to reserve your spot
Advanced Session – 1.00pm to 4.00pm
CLICK HERE for more information & to reserve your spot
DO 1 SESSION OR DO BOTH ON THE DAY !
Make your Website a Resource Centre – not a Promotional Brochure!
The best web marketing strategy begins with your web page.
When you are creating the perfect website you must be able to appeal to 3 different types of customers. Thus your site must serve three purposes – it must serve your existing customers, it must appeal to the warm customers (those considering buying from you), and lastly it must standout to your cold customers (those who are just browsing)
With that said – your Website must serve three types of customers – in three varying ways
Cold Customers – sales orientated website with compelling reasons (USP) of why you should be the provider
Warm Customers – value adding website
Existing Customers – service website (online ordering or quoting, or online account activities)
One of the biggest problems of majority of websites on the internet today is the about them not about their customers.
There is a fourth ‘customer’ your website has to appeal to :- more on the fourth csutomer in coming weeks!
A colleague recently emailed me a link to a YouTube video.
This video – a cleverly produced advert has had 7 million+ viewers.
In the past – before the Internet - to reach 7 million viewers you would have had to aired this advert across a variety of TV networks at a huge expense!
Even then – your advert (and it didn’t matter how clever it was) was an intrusion – and generally did not ‘Engage’ all the potential viewers!
Sure there is a production cost to the video (but the same cost applies if this advert was to be shown on TV or mainstream media)
Enjoy the advert – and see the power of Social Media Marketing in full swing!
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David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.
