I have always said to succeed in business – you don’t have to be the best product or service provider – but you have to be the best at marketing your product or service.
I have defined this thinking even further of late – especially for Small and Medium sized business – SME Business.
David Caruso
“People often drive their cars ignoring the warning lights on the dashboard, illuminated or flashing, indicating that it is time for the cars’ service. The same people then get surprised and often upset, when their car breaks down!”
What warning signs are you ignoring when driving your business?
David Caruso 2009
Competition in business is great - by why would you want to compete on a level playing field ?
Find your high ground !
David Caruso 2009
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“People who go out an start their own business because they didn’t want to work for a boss – are living in a fantasy land.”
“Their NEW Boss (ie the Customer), is more demanding, ruthless and cut throat than they can ever imagine.”
“Worse still – don’t do a good job and you will not be paid !”
“The hours are long, the conditions are not always the best, and the rewards are somewhat questionable.”
Welcome to Small Business.
David Caruso 2008
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.
