Archive for the ‘Google Advertising’
Blogging from an iphone
I continually am shaking my head at what can be achieved with modern technology. I am sitting here in the middle of nowhere & am able to post this blog post via my new iPhone! Incredible!
Google Adwords – Are You Marketing or Advertising?
SME Business owners in the traditional sense – have blurred the lines between marketing and advertising, to the point where it ‘means the same thing!‘
“I am always marketing my business – I advertise in magazines, newspapers and ……..etc etc” is the line I often hear.
Anyone who has participated in a Marketing 101 education understands that Marketing and Advertising are two different things – often sitting opposite to each other in its activities and approach.
Here is a quick refresher -
Marketing – broadly defined as going to the market asking, pulling the information on what the market is wanting/needing in a product or service and then delivering the forementioned product and service
Advertising – going to the market with an already established product or service – and pushing that product and service onto the market.
……………………………………………………………………….
What has this got to do with Google Advertising/Google Adwords – I hear you murmur?
Well if you are using Google Adwords to ‘advertise’ your products and services – you are going to do your dosh – or at least you will not get the results you need.
To be successful on Google Adwords – You have to be a Marketer of your Products and Services
or put another way
If you don’t want to succeed on Google Adwords – or you are happy to spend/waste a lot of money, be a Google Adwords ‘Advertiser’
Over the next week – I will be expanding on this point and running you through what and how to become a successful Google Adwords Marketer.
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.