Make your Website a Resource Centre – not a Promotional Brochure
Make your Website a Resource Centre – not a Promotional Brochure!
The best web marketing strategy begins with your web page.
When you are creating the perfect website you must be able to appeal to 3 different types of customers. Thus your site must serve three purposes – it must serve your existing customers, it must appeal to the warm customers (those considering buying from you), and lastly it must standout to your cold customers (those who are just browsing)
With that said – your Website must serve three types of customers – in three varying ways
Cold Customers – sales orientated website with compelling reasons (USP) of why you should be the provider
Warm Customers – value adding website
Existing Customers – service website (online ordering or quoting, or online account activities)
One of the biggest problems of majority of websites on the internet today is the about them not about their customers.
There is a fourth ‘customer’ your website has to appeal to :- more on the fourth csutomer in coming weeks!
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.