David Caruso

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Most business owners believe their online activity finishes when they successfully launch their website. They recline back on their high backed office chair, hands behind their heads, believing their new website will soon bring them outstanding sales and ultimate financial success.

They quickly come to the realisation that a great deal more is needed to be successful in the online arena.

You don’t know what you don’t know!

But the problem  small business owners face is they are not sure of what is needed and how to go about getting better results from their online presence. Some seek the blind guidance of experts – without fully knowing or understanding what they are buying.

Welcome to the world of web marketing otherwise known as e-marketing.

It does not matter if you company is technically web savvy or if it is just beginning the journey through the online ocean, web marketing is paramount to your company’s ongoing future success.

New Technology comes with new Terminology – but Marketing basics still apply

It is easy to get confused and be muddled by the adoption of new terminology that the online environment brings. Terms such as  adwords, ecommerce, flash, hyperlinks, auto responders , blogs, keywords and meta tags, search engine optimisation, data mining, viral marketing, podcasting, and affiliate programs have populated today’s online marketing language and lead only to confuse the average business owner.

What is important to note for every business owner is that the basic principle of marketing applies in the online world.

Those basic marketing principles are to target, understand, and define your niche market. It is important to have a unique selling point and a call to action as well as a defined marketing plan and strategy.

Your marketing plan might incorporate the goal of achieving greater brand awareness, or it could extend to more sales during a specific period or of a certain product. Your marketing plan and strategy, like real world marketing, is the foundation blocks from which you should work from.

Make your website a resource centre – not a pretty colour brochure.

The best web marketing strategy begins with your web page.

When you are creating the perfect website you must be able to appeal to 4 different types of customers. Thus your site must serve three purposes –

1. it must serve your existing customers
2. it must appeal to the warm customers (those considering buying from you)
3. it must standout to your cold customers (those who are just browsing)
4. the Google Bots

David Caruso will be uncovering more secrets about how SME Business can succeed online at The Parramatta BASI – Workshop starting on June 22 – 2009.

Parramatta BASI are kindly funding each particpant of the course $1175 which means you only pay $495 to gain these skills?

Marketing Your Business Online – Learn how to make your Website Pay!

Hurry, applications closing soon…
Limited places available

Apply Now!

Take the tour below to find out more about the course
or call Amanda Hampshire on 9687 6944 for more information.

MORE INFORMATION HERE

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In the last 3 months – I have sent approximately 27 000 marketing messages to both existing clients and potential clientele, through the use of Email Marketing.

Email Marketing -breaking it down to its most simplistic form, is just a form of Direct Mail, just on a different  and more cost effective platform!

Imagine your costs of sending 27 000 direct mail peices through the common post -

• the printing of the brochures | letters | advertising material
• the cost of staff – folding and inserting the material
• THE COST OF POSTAGE
• the cost of printing the labels and applying them to the envelope

As you can imagine – a 27 000 + direct mail campaign could cost in excess of $27 000! – and how can the average business justify and/or afford that!

Email Marketing if and when done correctly, is a more cost effective alternative to traditional direct mail.

The 27 000 + marketing messages I have sent in the last 3 months have cost me the nominal fee of US$150 – simply by using a great Email Marketing program called Constant Contact.

If you are serious about Email Marketing – you have to use a dedicated program, and I recommend Constant Contact.

Here is a bit of a blurb about Constant Contact – which I pulled directly from their website: -

Constant Contact Do-It-Yourself Email Marketing® is the leading web based email marketing service used by over 25,000 small businesses and associations.

With Constant Contact, you can easily create and send email newsletters and announcements that get immediate and measurable results.

* 90+ professional HTML email templates
* Simple wizard – no technical skill required
* Flexible HTML capability for professionals
* Real-time reporting – including who opened and clicked
* High email delivery rates
* Free phone and email support
* Starting at just $15.00 USD per month
* Email Newsletters – 60 Day Free Trial

About Constant Contact

With over 25,000 customers, and recently rated the most popular email marketing tool in a Web Marketing Today® survey, Constant Contact®, is the leading permission Do-It-Yourself Email Marketing service for small and medium businesses (SMEs) and associations.

Constant Contact is a web based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required.

Designed and priced for SMBs (small to medium sized businesses), Constant Contact is affordable, easy-to-use and includes a 60 Day Free Trial.

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