David Caruso

It is not often that I stop for 5 minutes during a busy and hectic work day – to watch a video.

But this music video – of ‘ Stand by Me ‘, caught my attention, so I started to watch it thinking that I will watch 30 seconds or so and move on – in a minute or two ( I am a very busy man)!

Just as it was finishing (yes I watched it right to the end) a work colleague walked past – asking what was I watching?

I briefly told him and invited him over to watch it, warning him it goes for 5 minutes. Stating that he didn’t have 5 minutes to spare – he said he will have a quick look.

He too, was there till the end of the clip!

What is so engrossing about the clip – was not the song – we have all heard the song ‘ Stand by Me ‘ before.

What is so engrossing about the clip was the fact that buskers across the world performed it.

For me, I am reminded of the bigger picture, the picture I often forget and neglect when I have my head down and ass up, working day in and day out, being the boss, carrying the burdens and trying to make my business a success!

In our own domains (business and at home) – we are the Kings BUT our domain/your domain is a speck on the face of humanity.

If you are not a SME Business owner – you probably would not relate to this blog post.

To the SME Business owner – never lose sight of the Big Picture – whatever that Big Picture might be for you!

Enjoy the Video – Stop for 5 Minutes !

Playing For Change | Song Around The World “Stand By Me” from Concord Music Group on Vimeo.

Share on Facebook

THIS IS YOU LUCK DAY

You are extremely lucky you have stumbled past this Blog Post…………because

I AM ABOUT TO SHARE WITH YOU MY WORLD FAMOUS BUSINESS THEORY – that I humbly believe will be talked about with the same respect and AWE as famous theories of past. You have heard of Einsteins thoery of relativity, maybe Darwins theory of evolution, – well this theory I am about to share with you here and now - will be found in text books of future generations – as your grandchildrens children, will be refering to this theory in a time not to fa from now!

Am I building you up to this theory – you bet I am – THIS IS GROUND BREAKING STUFF………..

My world famous business theory I am of course referring to, is simply called…………………

Click Image for Trumpet Fanfare

Perfect Looking Big Mac

‘MY BIG MAC THEORY’

If you have recently been to any McDonalds restaurant counter or driven through their drive through, you would have seen a sensational picture of one of the most popular burgers known to man.

If you have seen McDonalds adverts on TV, in magazine or print ads – the advertised Big Mac always looks the same -freshly cooked, looking great with buns perfectly positioned, ready and waiting to be eaten by the hungry masses.

Yet ………………

In my 30 years of eating Big Macs I can honestly and openly say with hand on my heart – that I have NEVER received a Big Mac pictured behind the counter, or as seen in any other piece of advertising literature produced by McDonalds!

What You Receive Big Mac

Is it just me – or have you to not received a Big Mac like the one pictured above?

The Big Macs I generally receive after paying my money in good faith – generally look like this (picture to the left)

In a number of cases – this picture is a lot better than the burger I usually receive!

So my business theory is this :-

SME Business Owners through their Websites (as well as their other marketing material) – Advertise the ‘What You Receive Big Mac’ – AND PROMISE to deliver the ‘Perfect Looking Big Mac’.

As McDonalds have proven through their marketing strategy, and as common sense prevailing – why would a business portray itself very badly, by having a bad looking, or unprofessional website?

Why would a business portray itself very badly, by having a bad looking, or unprofessional marketing literature – ie brochures, catalogues, flyers or signage?

How many Big Macs would McDonalds sell if it advertised the ‘What You Receive Big Mac”?

Not many I would hazard to guess!

So the Lesson is Quite Simply this – Ask yourself – is your website & your marketing material – PASSING THE BIG MAC TEST?

If it is not you might need to take a lesson in “Learning to Accentuate”

Share on Facebook

.

Over the last 3 Thursday Nights – Lynda and I have been conducting Online Marketing Classes for a locally produced program called YEMP – Young Entrepreneurs Mentoring Program. The subject we were teaching our YEMP students for 3 hours per night – was Online Marketing.

The course was intense and jammed pack full of technical information and we had 10 days to create it!

Our challenge was not only to make it interesting – but relevant to the SME Business Owners (YEMP Students) in the room. Our other challenge was time!

If anybody has gone to an Internet presentation and stayed awake until the end – you will know that the information being presented – although very important – can be slightly on the dull side. Couple that with the fact that the presenters are usually ‘internet techies’ who speak a language similar to Klingon (of Star Trek fame).

Well – being as humble as I can be – Lynda and I created and presented a course on Internet Marketing, that was not only relevant and applicable to SME Business but also Entertaining and Educational.

I thank all the students who attended – and to those who gave glowing feedback on how we have helped with their business.

Don’t you love when a plan comes together and a tough mission gets completed.

Share on Facebook

SME Business owners in the traditional sense – have blurred the lines between marketing and advertising, to the point where it ‘means the same thing!‘

“I am always marketing my business – I advertise in magazines, newspapers and ……..etc etc” is the line I often hear.

Anyone who has participated in a Marketing 101 education understands that Marketing and Advertising are two different things – often sitting opposite to each other in its activities and approach.

Here is a quick refresher -

Marketing – broadly defined as going to the market asking, pulling the information on what the market is wanting/needing in a product or service and then delivering the forementioned product and service

Advertising – going to the market with an already established product or service – and pushing that product and service onto the market.

……………………………………………………………………….

What has this got to do with Google Advertising/Google Adwords – I hear you murmur?

Well if you are using Google Adwords to ‘advertise’ your products and services – you are going to do your dosh – or at least you will not get the results you need.

To be successful on Google Adwords – You have to be a Marketer of your Products and Services

or put another way

If you don’t want to succeed on Google Adwords – or you are happy to spend/waste a lot of money, be a Google Adwords ‘Advertiser’

Over the next week – I will be expanding on this point and running you through what and how to become a successful Google Adwords Marketer.

Share on Facebook

How would you like to employ an extra salesperson without the $75 000+ price tag?

• A salesperson who does not ask for holiday pay or take sick days.
• A salesperson who will work 24 hours a day, 7 days a week and will only charge you for every lead delivered.
• Better still – a salesperson who will let you decide how much commission you pay for each and every lead!

I’ve got to tell you, that this salesperson is the most liberating thing you can have as a business owner.

So Allow Me To Introduce You to this Very Special Salesperson.

Loyal Reader meet Google Advertising
& Google Advertising let me introduce you to my loyal reader.

Now that the formal introductions are over – it is vitally important to be on a first name basis with Google Advertising, to start reaping the rewards of a 24/7 salesperson who will continually deliver spectacular results for your business.

You can get on a first name basis in two ways.

1. You can waste $1000’s of dollars trying to get to know Google Advertising directly – all your money going into the Google coffers whilst you continue to get poor results.

OR

2. For a fraction of the price you would waste with Google – invest in a Video or eBook called ‘Mastering Google Advertising’ – that has just been released by the reknowned Google Advertising Speaker & Master Trainer – David Caruso.

If you have tried Google Advertising and did not get the results you were looking for – you need to watch this video.

If you are just starting out with Google Advertising – you need to watch this video.

Invest in Mastering Google Advertising today – and you will soon be on a first name basis with a very special salesperson for the rest of your business life.

http://www.HowToGoogleAdvertise.com

Check it out now!
Or if you would like to call me directly – please do so on 1800 853 390

Look forward to talking to soon.

Regards

David Caruso
Master Trainer – How to Master Google Advertising

We have Live 4 Hour Mastering Google Advertising Workshops running throughout the year. Contact us today for dates, times and venues!

Share on Facebook