Day to Day Business
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“When I am Doing – I am not Creating”
David Caruso
Is This You & Your Business?
“People often drive their cars ignoring the warning lights on the dashboard, illuminated or flashing, indicating that it is time for the cars’ service. The same people then get surprised and often upset, when their car breaks down!”
What warning signs are you ignoring when driving your business?
David Caruso 2009
Niche Marketing
We have all heard or read from experts on how important it is to develop a niche in the marketplace for your product or service.
I am driving along Parramatta Rd & have just noticed a small mechanical workshop business with a very clever niche.
The sign out the front simply read – “specialising in Rolls Royce service & repair” – and sure enough parked in the driveway with the bonnet up, was a rolls royce!
Which has me thinking – it is not only important to target a specific niche in the marketplace – it is also important to target a lucrative niche.
How well would this mechanical shop go if they specialised in repairing Datsun 180B’s?
This post has been created on an iPhone whilst sitting in a car – modern technology just blows me a away!
David Caruso
Blogging from an iphone
I continually am shaking my head at what can be achieved with modern technology. I am sitting here in the middle of nowhere & am able to post this blog post via my new iPhone! Incredible!
Small Business Competition
Competition in business is great - by why would you want to compete on a level playing field ?
Find your high ground !
David Caruso 2009
David Caruso has been a successful SME Business owner for 17 years.
His business has been the recipient of many local and international awards including:-
• Business Swap International Business of The Year 2006
• NSW & ACT Business of the Year 2004 & 2006
• Blacktown Business Awards 2003, 2004, 2006 & 2007
David is a paid advisor to the NSW Government and sits on the Board of The Small Business Development Corporation of NSW, a body that advises the NSW Government on Small Business issues, policies and initiatives.
He also sits on the Board of Directors for Business Swap Australia, a professional and personal development organisation dedicated to SME Business Owners.