David Caruso

in the mind of ………………….
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NBN – National Broadband Network – a Contentious Political Issue

Abbott’s NBN plan will leave us in the broadband ‘Dark Ages’

A great article from Dynamic Business By David Olsen on Tuesday, 27 July 2010

NOTE FROM DAVID: – As I am actively involved in the NBN Federal Government Funded education program for small business owners

- I believe scrapping the NBN totally, would not be wise and will certainly put Australia behind on the global playing field.

Read the Article:-

Tony Abbott, in turning his back on the $43 billion National Broadband Network will leave Australia languishing in the ‘Dark Ages of broadband’, Comscentre’s Ben Shipley says.

NBN Tony AbbottTony Abbott has committed the Coalition to dismantling Labor’s National Broadband Network if elected in August, leaving the trial NBN sites as the only areas outside of greenfield estates serviced by fibre optic internet capable of 100Mbit connection speeds. Comscentre managing director Ben Shipley has urged Tony Abbott’s Liberal party to spell out its alternative plans for improved broadband services after vowing to scrap the nation’s biggest ever infrastructure project.

“We’ve got a very clear and concise plan from the Labor Party but we’ve got nothing from the opposition except a threat to shut down the NBN,” Mr Shipley said.

“Are they going to throw away the billions that have already been spent and take us back to a Telstra monopoly, or are they going to do nothing and leave Australia like a Third World country?

“Without the NBN, Australia will stay in what has now become the Dark Ages of broadband.”

Mr Shipley said affordable high-speed broadband would decrease business costs, increase productivity and give people the ability to work from home.

“Australia is well behind the rest of the world in relation to broadband affordability and high-speed connectivity and that has huge implications for business,” he said.

Additionally, plans to shift Australia’s growing population away from the cities and into the regions would fail without the NBN, Mr Shipley said.

“The only way to attract the lawyers, doctors, IT professionals, innovators, manufacturers and other professions into the regions is for these people to be able to easily communicate with our cities and the rest of the world, and that means fast, affordable and reliable broadband,” he said.

“Without it, that population plan is a pipedream.”

Google’s Ideal Search Engine – The Future of Search will be Totally Different

The Future of Search Engines – Google

A great short interview with Eric Schmidt – CEO of Google.

Who better to hear from, if you are interested in finding out where the future of search is going.

Putting The “Service” Back In “Customer Service”

by Sean Cohen

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

1. Give Each Customer a Personal Response

2. Be Clear, But Sincere

3. Offer Live Customer Support

4. Make Sure Your Support Reps Have All the Answers



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Give Each Customer a Personal Response

When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!

Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”

Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!

Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.

What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

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Why YOU Should Be Email Marketing!

Email Marketing should be an integral part of every business owners Marketing Strategy.

When doing so – I thoroughly recommend you use a professional email marketing program.

I personally use Constant Contact. For as little as $15 per month you can professionally start
your email marketing campaigns.

You can trial Constant Contact for 60 days free – check out Constant Contact here

Enjoy the video!